
What is the purpose of TV? Is there any legitimacy in seeing it as pure escapist entertainment? Or is that a completely naive assumption?
The fact that the five large companies controlling most of broadcasting are backed by advertisers who want to sell their products to specific audiences somewhat destroys the premise of TV being simply entertainment. Although TV's roots are in live stage vaudeville acts, the potential commercialism involved in mass market broadcast media has corrupted the pure entertainment value of live stage productions.
Not only are the advertisers greatly influencing what is shown that will best sell their products, the elite corporate heads that represent the dominant culture have a vested interest in promoting the social stereotypes that keep them in power. As discussed in class, the tokenism of showing women and minorities in positions of power appears more as fantasy that reality - either as pure entertainment value or as a way to subdue the demands for equality. Either way, TV's underlying agenda is to make the rich richer and keep the powerful in power. It is not about providing a vehicle to equity of any kind in society.
Interestingly enough, the second year I was at the school where I currently work, I came up with the idea of looking critically at what was on TV. My premise was that if kids were going to watch it anyway, they might as well have been thinking about what they were seeing. I had planned lessons contrasting cartoons from the 60s with current cartoons to examine what the differences said about society. We were going to look at both the content of the cartoons and the music in the background. I had planned to have the kids contrast the commercials shown during one type of show with another. Unfortunately, I had barely introduced this assignment when one of the school board members at that time and his wife, who was a teacher in our district, came in and basically blew up that I was having kids watch TV. Their daughter was not allowed to watch TV, and certainly was not going to watch cartoons. Since it was only my second year in the school, the assignment was cancelled after talking with the administrators. To add salt to the wound, that spring we had a district inservice day in which the presenter talked about teaching critical TV watching. You should have seen every teacher's head who worked at my site suddenly whip around and look at me! They couldn't believe this was happening any more than I could after what I had been through.
Funny how I had the right idea 16 years before entering this program.




